CLIENT :
Parents of Road Victims
AGENCY :
Happiness Brussels
Young people are hard to reach, especially when you're trying to tell them be safe in traffic.
To get into their world, we combined two things they love: music and smartphones.
Based off the insight that when listening to your favorite music, you automatically start driving faster, we created the Slow Down app. The app slows down your music when you exceed the speed limit, telling you to slow the fuck down too.
In collaboration with Naim Baddich.