CLIENT :
23andMe
AGENCY :
Los York
What your find out about your health through 23andMe genetic reports doesn’t have to be scary.
In fact, knowing your genetic data and predispositions can empower you, inspire you and even save your life at the time you need the information most.
Hundreds of customers have written to us, telling stories of how they’ve become the hero of their health journey. This campaign celebrates them in their own words.
(I stole this writeup from the great Beau Unruh. Why write my own if he already did a great job?)
Design exploration from the wonderful people at Los York. See the whole journey here.
Made with Los York, and Beau Unruh.