CLIENT :
Peloton
AGENCY :
adam&eveNYC
Peloton is made of 4.4 million strangers. They motivate you to be your strongest self - even from behind a screen. To launch Peloton’s Olympic campaign we had 8 athletes tell their stories of how the communities they’re part of, and how it helps them get better at what they do.
Anthem Film
Individual films for each Olympians and the communities they belong to.
Made with Matthew McFerrin, Martin Baker, Chris Hanrahan, and Jess Toye.
Shot by DA Yirgou.