CLIENT :
Fender
AGENCY :
McJ
Fender is rereleasing some of its most legendary instruments, in exactly the same shape and form as when they first changed the world.
Announcing the American Vintage Series II, “Unchanged To Change It All” brings homage to the past, and inspires players to change the future of music, using a guitar that hasn’t changed a screw.
The anthem features rock legend Patti Smith narrating her own poem, as well as playing the soundtrack to the film.
Fender Pop-Ups let you buy the American Vintage Series for the same price as back in the day, unchanged.
A full page NY Times ad covered all the specs that were unchanged to create the American Vintage Series.
Made with Matthew McFerrin and the folks at McGarrah Jessee.