CLIENT :
Peloton
AGENCY :
adam&eveNYC
After a very interesting year, Peloton had to do something to win the holidays.
Going off of the insight that Peloton brings more fun to exercise, more than say, go to a crowded gym, we created A Fitness Carol. The age-old Dickens tale reimagined, only this time Peloton makes Scrooge a better man, instead of a crew of ghosts. Because, as the campaign line says, when your workout’s a joy, it’s a joy to work out.
Brett Gelman played Scrooge, Danny Elfman provided the music, and we wrote a ton of rhymes.
‘A Fitness Carol’, our retelling of Scrooge’s story, but with more exercise.
‘A Summer’s Carol’, in which Scrooge goes full Peloton.
‘Merry Treadmas’, Scrooge’s story but with a Peloton Tread.
We even reimagined Scrooge’s wardrobe to show his tranformation, from victorian curmudgeon to stay-at-home gym rat.
Made with Matthew McFerrin, Daniel Bonder & Dave Brown.
And our friends at Peloton: Jo Soulas & Bryant Brennan.
Shot by Adam Hashemi.