CLIENT :
Peloton Apparel
AGENCY :
adam&eveNYC
Peloton’s new apparel line is built to move, designed for style and inspired by you. Wear tested by instructors, community and more, our new line is expertly crafted to fit the flow of your every day. Workout or walk out in confidence knowing that each seam, strap and stitch has been tested and developed for your ultimate wear experience.
With this campaign we introduced the world to Peloton Apparel and the idea that the brand is more than workout machines,
Launch Film
Product Specific Films
Made with Matthew McFerrin, Toby & Jordy, and Mark Shanley.
Shot by Steve Fuller.