CLIENT :

Illumina

AGENCY :

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Secrets, disease and beauty are all written in the human genome, the complete set of genetic instructions needed to build a human being. Through the technology of the genome sequencers, we have the power to read this complex code, and change life as we know it.

Illumina is the leader in genomic sequencing, having made made sequencing faster and cheaper so scientists can solve humanity’s most complex problems.

Launching “This Is The Genome Era”, our brand film tells the story of this superpower inside all of us, on a voyage through the sequencing process.

Below is a peek into the making of the film, created by the amazing team at Buck Design. See it in the action here.